Prospect Identification

5W has carried out unique donor prospect research assignments for 100+ clients.

5W has extensive experience in the identification and targeting of well-aligned foundation, corporate, individual and government donors in both the United States and Canada.

Using proven techniques and a range of subscription and publicly-available resources, 5W identifies potential donors and determines their information and application requirements.

All prospects are prioritized based on their overall alignment with the client and its fundraising program.

All prospect information is contained in the client’s Prospect Pipeline, which is updated and managed on an ongoing basis.

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Campaign Analysis

5W will research your organization’s donor market and analyze its fundraising track record to determine the potential success of your next fundraising project or campaign. Your Campaign Analysis will: