Raffi Foundation for Child Honouring

5W established and managed a North American fundraising campaign for world-renowned children’s entertainer, Raffi Cavoukian.

Conceived as a global social-change movement, the Foundation is dedicated to the development of programs and policies that ensure the positive development of children around the world.

Jason’s role ranged from the establishment of the organization’s charitable status, to the development of its campaign ‘case for support’ and online identity. Working closely with Raffi and his team, Jason implemented a North American fundraising campaign that featured a 500-person launch event and internationally-recognized campaign cabinet.

The campaign raised $140,000 in cash and in-kind gifts in a 10-month period.

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Campaign Analysis

5W will research your organization’s donor market and analyze its fundraising track record to determine the potential success of your next fundraising project or campaign. Your Campaign Analysis will:

  • Determine the scope of funding available to your organization and its project
  • Identify a short-list of eligible donor prospects and funding programs
  • Make specific recommendations for the successful execution of your campaign