The Vancouver Biennale is a public art exhibition that brings sculpture, new media and performance works by international artists to the city.
5W conceived and executed a crowd-funding campaign for the painting of the high-profile ‘Os Gemeos’ graffiti mural on Vancouver’s iconic Granville Island. Jason worked closely with the Biennale’s marketing team to launch the campaign and maintain momentum with daily offers and media announcements.
The campaign generated $87,000 in online and offline donations in a 4-week period and significantly elevated the organization’s public profile.
